Recent Posts from Tammy’s Blog
2013
February 28, 2012 By Tammy Leave a Comment
Sometimes we get so focused in our own backyard that we forget the possibilities of the world around us. Ten years ago when I wrote a book it was for an American audience. Today I write for an international market and coach my author, speaker, CEO clients to do the same. When you write a [...]
Selling fear: how companies use emotion based marketing to capture market share
February 21, 2012 By Tammy Leave a Comment
Humans are a bundle of emotions. Every individual buying decision can be pinpointed to an emotion. You want something, because it fills an emotional need. Humans buy based on dormant drivers, such as fear, lust, desire, need, hunger, sadness, love, and adventure. Emotion based selling works. Apple sells the experience. Their Why – is thinking [...]
The most powerful man in the world
February 14, 2012 By Tammy 3 Comments
This weekend I had the honor of speaking at a royal wedding. It was attended by papparazi, flashing bulbs, dignitaries, authors, music industry types, and people who had flown in from all over the globe. The groom, is the most influential speaker in the world. He gets millions of hits on You Tube. When I’m [...]
The Birth of an Idea
January 3, 2012 By Tammy Leave a Comment
One of the most frequent questions I get when I’m coaching people is, How do I know what to write about? And it’s a question that always amazes me. Because the answer is to write about that one thing that’s burning in your soul. Not just an idea you fancy that passes through like a [...]
The Power of One
March 22, 2011 By Tammy 5 Comments
A lot of attention tends to focus on corporate responsibility, greeness and how diverse your employees are. In today’s world all of those things are important as foundational pillars of a socially competent company. And it doesn’t matter whether you’re American, Israeli, German, or Chinese. Crisis management – and how well you’ve prepared for it, [...]
Addiction Nation
January 19, 2011 By Tammy Leave a Comment
A formerly homeless friend of mine stood in my kitchen chatting about addiction in America. Shopping, eating, clothes, renovating, drugs, alcohol, sports, watching television, and…not to mention pharmaceuticals. We’ve got a drug for everything. We decided to co-author this post together. He’s an amazing writer, who has seen it all. I met Aaron on the [...]
